Resume

Develop and implement organization-wide marketing and communications strategies.

Manage a yearly marketing budget of $100,000, ensuring marketing spend meets organization goals and strategic plan.

Execute comprehensive brand guidelines to ensure consistent and effective messaging across the organization.

Oversee all internal and external graphic design needs for Girlstart, including production schedules, project management, and managing outside contractors.

Increased summer camp registrations by 25% from 2023 to 2024.

Collaborated with McLaren Racing (121M followers), The Space Gal (3.3M followers), and Smartsheet (201k followers) on #SponsorX campaign, driving a 15% increase in social media followers.

Increased social media engagement rate 11% YoY from 2023 to 2024.

Planned and executed marketing and signage for two annual fundraising luncheons, each securing over 250 guests and $150,000 raised.

Supervised and mentored six interns, resulting in a new website prototype and information architecture, improved IT processes, and expansion of social media content creation capabilities.

Improved efficiencies for marketing processes, including smoother collaboration with programs team and editorial processes for newsletters and social media content.